From e-Commerce to s-Commerce | Blog ICC
The Social Commerce is based on participation and the sharing of views and experiences of purchase, thanks to the tools made available by social private outlet media, a spontaneous community that helps in the process of purchasing through proposals, suggestions and promotion of new products.
The Social Media Commerce, with respect to products, puts emphasis on the people who, thanks to the practice of word of mouth and recommendations for purchases, fueling private outlet a positive return on the product itself, because a consumer happy is always the best advertising for a company .
The channels and technologies needed are already available and are the classic ones of Web 2.0. But everything is constantly evolving: the most classic buttons 'social private outlet action' like 'like' and 'share' will add new options to select on the product page as 'love it', 'want it' private outlet or 'own it'. The brands will introduce new features private outlet in each point of contact they have with the digital consumer - including Facebook, Twitter and Pinterest - to give them all the tools they need to express themselves.
A survey just conducted by Sociable Labs titled "Consumer Research Study of Online Shoppers in 1088 about the influence and impact of Social Sharing on consumer purchase" comes in very interesting data:
56% of online shoppers have clicked on the button "like" about the product 38% of online shoppers private outlet have shared comments on the product that you purchased with your friends on FB 62% of online shoppers have read product reviews shared by your friends FB 75% of the people who read these comments have clicked on the image, linking them to the e-commerce site 53% of those who went on the e-commerce private outlet site bought the same product
In the wake of this new trend of social media marketing, on October 12th, eBay and Facebook have struck a deal: adopting the technology in its Open Graph platform X.commerce, Magento and GSI, eBay will give sellers the opportunity to use a variety of social media tools to boost in its sales and make more viral product presentations.
Social Commerce on the other hand you can not talk in the case of buying groups or social shopping, or Groupon, LetsBonus, etc. Grupalia. , Whose focus is not sharing suscittare but immediately the action of purchase by the consumer.
In Italy, although the B2C Ecommerce business is passed last year by +17% to +20% and total annual sales of 8 billion Euros, we are still far behind compared to other European countries, if you Ecommerce is thought that in our country accounts for 5% of sales versus private outlet the European average of 14%.
While waiting for the decree Digitalia, private outlet scheduled for June, introduce a targeted fiscal policy, also in Italy is experimenting with new formulas alternatives to Social Commerce (we're trying out the Amadori), such as social shopping, buying groups (Jumpin, the answer all Italian to Groupon), the realization of online private outlet storefronts on Facebook pages or the birth of a consortium to support individual product categories private outlet (eg company.: Iloveitalianshoes.eu, Profumeria.it).
Finally, the B2B Ecommerce discovers private outlet the potential of social networks, moving from the more traditional blogs and forums using channels such as LinkedIn, Facebook and Twitter through which to promote their products or services, create national and international contacts aimed at the sale, alliances, check their reputation on the web, increase brand awareness, launch campaigns, institutional, social responsibility private outlet and sponsorship.
In the U.S., a survey of the company Hubspot analysis revealed that out of 976 U.S. marketing managers, 65% acquired clients in B2B, through initiatives on Linkedin, private outlet 55% from corporate blogs, Facebook and 43% from the 40% from Twitter.
Recent Articles
The Social Media Engagement Social Recruiting AD increases: Facebook surpasses LinkedIn Social Network and Social Media Companies Italian for Visual Content Marketing Social Media Engagement The Brand Advocates are already in the company Complaints on Social Media Social Media, Hospitality and Customer Engagement Social Media : attention to the risks! Events and Social Media: an indissoluble union
November 2013 October 2013 September 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December private outlet 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September private outlet 2011
Marketing Legal Marketing Content Marketing Social Media Social private outlet Media Social Media Analytics Visual private outlet Analytics WAS Pinterest Social Web reputation ICC C
The Social Commerce is based on participation and the sharing of views and experiences of purchase, thanks to the tools made available by social private outlet media, a spontaneous community that helps in the process of purchasing through proposals, suggestions and promotion of new products.
The Social Media Commerce, with respect to products, puts emphasis on the people who, thanks to the practice of word of mouth and recommendations for purchases, fueling private outlet a positive return on the product itself, because a consumer happy is always the best advertising for a company .
The channels and technologies needed are already available and are the classic ones of Web 2.0. But everything is constantly evolving: the most classic buttons 'social private outlet action' like 'like' and 'share' will add new options to select on the product page as 'love it', 'want it' private outlet or 'own it'. The brands will introduce new features private outlet in each point of contact they have with the digital consumer - including Facebook, Twitter and Pinterest - to give them all the tools they need to express themselves.
A survey just conducted by Sociable Labs titled "Consumer Research Study of Online Shoppers in 1088 about the influence and impact of Social Sharing on consumer purchase" comes in very interesting data:
56% of online shoppers have clicked on the button "like" about the product 38% of online shoppers private outlet have shared comments on the product that you purchased with your friends on FB 62% of online shoppers have read product reviews shared by your friends FB 75% of the people who read these comments have clicked on the image, linking them to the e-commerce site 53% of those who went on the e-commerce private outlet site bought the same product
In the wake of this new trend of social media marketing, on October 12th, eBay and Facebook have struck a deal: adopting the technology in its Open Graph platform X.commerce, Magento and GSI, eBay will give sellers the opportunity to use a variety of social media tools to boost in its sales and make more viral product presentations.
Social Commerce on the other hand you can not talk in the case of buying groups or social shopping, or Groupon, LetsBonus, etc. Grupalia. , Whose focus is not sharing suscittare but immediately the action of purchase by the consumer.
In Italy, although the B2C Ecommerce business is passed last year by +17% to +20% and total annual sales of 8 billion Euros, we are still far behind compared to other European countries, if you Ecommerce is thought that in our country accounts for 5% of sales versus private outlet the European average of 14%.
While waiting for the decree Digitalia, private outlet scheduled for June, introduce a targeted fiscal policy, also in Italy is experimenting with new formulas alternatives to Social Commerce (we're trying out the Amadori), such as social shopping, buying groups (Jumpin, the answer all Italian to Groupon), the realization of online private outlet storefronts on Facebook pages or the birth of a consortium to support individual product categories private outlet (eg company.: Iloveitalianshoes.eu, Profumeria.it).
Finally, the B2B Ecommerce discovers private outlet the potential of social networks, moving from the more traditional blogs and forums using channels such as LinkedIn, Facebook and Twitter through which to promote their products or services, create national and international contacts aimed at the sale, alliances, check their reputation on the web, increase brand awareness, launch campaigns, institutional, social responsibility private outlet and sponsorship.
In the U.S., a survey of the company Hubspot analysis revealed that out of 976 U.S. marketing managers, 65% acquired clients in B2B, through initiatives on Linkedin, private outlet 55% from corporate blogs, Facebook and 43% from the 40% from Twitter.
Recent Articles
The Social Media Engagement Social Recruiting AD increases: Facebook surpasses LinkedIn Social Network and Social Media Companies Italian for Visual Content Marketing Social Media Engagement The Brand Advocates are already in the company Complaints on Social Media Social Media, Hospitality and Customer Engagement Social Media : attention to the risks! Events and Social Media: an indissoluble union
November 2013 October 2013 September 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December private outlet 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September private outlet 2011
Marketing Legal Marketing Content Marketing Social Media Social private outlet Media Social Media Analytics Visual private outlet Analytics WAS Pinterest Social Web reputation ICC C
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