No Grand Prix at KTR is not the result of low-level work, but simply a sign of normalization advert

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No Grand Prix at KTR is not the result of low-level work, but simply a sign of normalization advertising communication market. A smaller big 5 sporting goods number of awards, big 5 sporting goods the categories would raise the prestige of the awards and hang the bar much higher - the results of this year's contests KTR and Innovation Award for Wirtualnemedia.pl Jaroslaw comment Chludziński, Gołębiowski Bartek, Alicja Kwiatkowska, Peter Zajlich, Monika Bierwagen and Mark Żołędziowski.
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In this year's Innovation Award 2015 received the Grand Prix Gong agencies for the campaign ,, Verse Live Cattle "and Isobar Poland per share" Photos for Life ". The company was recognized Estimote, big 5 sporting goods Man of the Year - Rafal Brzoska, the highlight of the year - the action "# jedzjabłka" invented by "Puls Biznesu" (see details).
In turn, the Polish Advertising Competition KTR was not awarded the Grand Prix, while the gold in the category of campaign received shares "Photos for Life", "Sad bus" and "love? Tell road stop lunatics ". Agency DDB & she was tribal, big 5 sporting goods advertiser - nc +, and manufacturing companies - OTO Film, Platige Image and Studio Orka (more on this).
According to Mark Żołędziowskiego, president of Group One, in both contests were awarded the best campaigns last year, because both "Verse Live Cattle" and "Photos for Life" big 5 sporting goods represent the global level and have a real chance to fight for the prize in Cannes. - I am glad that the competition KTR has also been recognized with "Sad bus" by K2 - niesztampowy and useful idea, affecting the safety of children on the roads and beautifully realized, wyłamujący to the category idea "parcels of gratitude" for Prima - adds Żołędziowski.
In his opinion, the level of the winning works (with few exceptions) was higher than last year. - What makes you think, unfortunately, the amount awarded social campaigns. Many of them headed by the "Photos for Life" is a great idea, giving developers satisfaction not only because of the earned reward creative, but also the ability to influence the non-profit, socially important reality. However, the industry "raison d'etre" is to create ideas that build our clients' business. Such ideas among the winners was in my opinion not enough - says the chairman of Group One.
Bartek Gołębiowski, creative director of the agency Gong, seems to be disappointed. - As a person strongly associated with interactive media surprises me that the jury Digital rated the level of works in this category so low that it did not award a single gold. This is a clear signal big 5 sporting goods of a low level of applications - believes Gołębiowski. He adds that at the same time it is projects with a strong interactive component has become the most wyróżnianymi work in all the other categories, as evidenced by the golden swords for Photos For Life, Sad Bus or verses Zywiec. - Where did this dissonance? big 5 sporting goods Maybe the ubiquitous cyber, as a separate category on advertising festival, lost the meaning of existence? - Wonders Gołębiowski.
- Referring also feel that a little too much we burned incense itself as an industry. Over 150 prizes given away during the two days of the festival on the one hand reflects the level of interest in competitions, big 5 sporting goods on the other - makes it difficult to appreciate the work really thumping and unique. Fewer awards, the categories allowed to raise the prestige of the awards and hang the bar much higher. The result would benefit both creative and customers - says creative director Gong.
The thing noteworthy, according to Peter