But the Apple executives who were often at great product launches of the Group in the spotlight, to

Free: E-Mail@t-online.de News Sports Business Entertainment dillards Lifestyle Car Games Digital parents t-online.de/tv Travel Guides More Kids Health Regional Download Photography A - Z Computer Aldi PC Office tips Windows 7 Windows 8.1 Wi-Fi Internet Explorer 11 Smartphone & Tablet dillards PC MyWallet iPhone 6 iPhone 5s Galaxy dillards Galaxy S4 S5 iPad Apps Internet Facebook Google Maps TV & HiFi Security De-Mail discover Cameras and Camcorders Smart Home Living Smart Home Download Browser antivirus burning programs Instant Messaging Packer
...
Apple has also thought about after the success of the iPod to build your own camera dillards or even a car. Among the former ideas are sometimes "crazy dillards things" have been marketing chief Phil Schiller said in California's patent lawsuit against Samsung according to US media reports. The Apple founder Steve Jobs had to tip but finally opted for entry into the mobile dillards phone -Business with the iPhone.
More about plagiarism Process: Apple Has served in "2001"? Apple and Samsung collect massive dillards allegations Insider: Apple already produced a 200-euro-iPad Samsung dillards plans super sharp Giant Tablet PC Become a fan of digital.t-online.de on Facebook
The trial in San Jose gives a unique insight into the inner workings of Apple, which was previously known for extreme secrecy. Thus, on Friday announced that iTunes boss Eddy Cue has agitated for a smaller iPad model since the end of 2010. The former CEO Steve Jobs had publicly dismissed at this time the mini-tablet competitors because of the size as "stillborn" and mocked, producers must provide users the best supply a same sandpaper so that they could adapt their fingers. "Susceptible" for the idea of small tablets
Now we read in the e-mail of September 2011, Jobs had finally shown for the idea of a smaller tablet "receptive". The important: Samsung cue, the influential head of Apple's iTunes media platform, stood up for the format, after trying out the little Galaxy Tab the South Koreans. However, Apple still has no such iPad mini in the offer, even if it is now speculating again that it could be on the market this fall. Apple wants to prove in the process that Samsung has copied the iPhone and iPad. The South Koreans deny that Apple did something really invented with his new equipment. They also accuse the US competitors to violate several technical patents.
Apple and Samsung for more than a year already provide a global patent war. In contrast to previous methods such as Germany or Australia but they have to convince a jury this time.
But the Apple executives who were often at great product launches of the Group in the spotlight, to know how to captivating an audience. So told Scott Forstall, who supervises the iOS software platform of the iPhone and iPad as a thriller, the story of the absolute secrecy under which the Apple phone was developed at the time.
For the project "Purple", as it was then, a whole building had been cleared on the Apple site. The recruited for employees had satisfied before they knew what they should be working at all. In some areas the sign "Fight Club" was attached - based on the eponymous film starring Brad Pitt, in which he said: "The dillards first rule of Fight Club is, you do not talk about Fight Club." Apple marketing chief shocked at Samsung Galaxy dillards S
Also, chief marketing officer Schiller could convincingly convey the message of Apple to the jury. He was "shocked" when he saw the Galaxy S smartphone and the tablet Galaxy Tab, Schiller said. "I thought they copy our entire product range." Apple had its devices no more than something to market special, because the competition was confusingly similar technique looked. Samsung countered, among others, the mail from an Apple employee, who pointed out that you can not sell the first touch screen phone, the iPhone because the Prada phone by LG him be preempted.
The statement Schiller also revealed how much money Apple spends on advertising: Last year it was $ 228.6 million for the iPhone and $ 307.7 million for the iPad. In the first period after the market launch in 2007 we got so good as not have to worry about because the media were full of praise. At the same time we know now that Apple's marketing department actually relies on a "pleasure" factor of the products.
Apple failed on Friday with trying Samsung aufzubrummen tough sanctions for not publishing in the process of approved evidence. Judge Lucy Koh rejected a request from Apple, w