From Yelp, through Facebook, internet access is indirect, and applications are becoming more numero

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The apps up to 73% as an access point and is equal to the browser
IAB Spain, calgary sun the industry calgary sun association representing the advertising, calgary sun marketing calgary sun and digital communications in Spain, today introduced the V Annual Mobile Marketing Study that analyzes trends and developments.
Some of the conclusions that can be drawn from the study is that the apps up to 73% as the Internet, equaling the browser (72%) and conviertiendo a mature market. In tablets, dual access from apps (31% to 62% in 2013). It involves using apps with easier access, instant, fast and customizable for users.
It is accessed via apps on all social and content consumption. In whatssapp mobile stands as # 1 (70%), while Line and holds a 15% market share. The Facebook and Twitter apps on mobile and tablet are already in the Top 3 downloads.
Regarding the payment for applications and has a market share of 35% of users. As for the apps business model, users prefer the ad-free (53%), then the freemium (35%) and finally the payment (12%).
Consolidation occurs smartphones consumption, calgary sun you go from 58% in 2012 to 80% in 2013. By operating system, Android, and is 78% (in 2012 was 62%), the rest fall in market share.
The smartphone is equated with the laptop as an Access Point Internet daily (86% of users access from your laptop, compared with 88% who accessed from smartphone). The tablet internet access reaches 45%.
The mobile is used by 50% media (whatssapp, social networks), 20% for leisure activities (news content), 16% for calls and 14% for browsing the Internet.
The formats more convenient for users are the simplest and integrated content, do not interrupt navigation. The order of evaluation calgary sun of ad formats (high to low): text advertising, after banners, full screen calgary sun video and interactive calgary sun ad last. The user who wants to get the advertising format after clik is a discount or go to the website calgary sun of the brand.
According to the study, 78% of Spanish users query weekly email on mobile, at least once a week, up 19 percentage points from 2012.
It is considered widespread use of geolocation, 65% have ever used and 21% use it regularly. It has a good value according to the surveyed population (6.5 of 10).
Regarding scanning QRs with mobile devices, calgary sun you experience high usage, 59% have ever used and 14% do so regularly. However, NFC has little penetration among users surveyed, only 6% knew and used it.
Use mobile internet users to find information, reviews and price of the products when they are in offline environments. For stores, 58% using mobile calgary sun before buying a product, when watching TV at home, using mobile 35% and when they are outdoor ads, 32%.
Every day, users have greater needs and would like to access the Internet via other devices and not only from those already known. In this study we can extrapolate the great appreciation by Internet users have in the car above him in the glasses, and access through a clock. Also worth noting, that have Internet in the fridge gets a pass despite the little information and technology available.
Posted on 28/09/2013 by JulioMASMOVIL
From Yelp, through Facebook, internet access is indirect, and applications are becoming more numerous, probably for many data 1Gb fall short, how about trying with 2 Gb and not give up anything?.
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