Tuesday, October 29, 2013

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Property near the yacht club seven best places the Côte d'Azur in France for your yacht during operation model Katie went on to invent the business side projects. One of them shot - furniture. Begins official meeting of the largest retail brand of which you've never heard of. The company Kathy Ireland Worldwide, it takes the form of a walk up the hill to the built in missionary-style mansion in the vicinity of the founder of Santa Barbara. Coastal wind softens the heat of the sun in California, 15 employees in the dark casual clothes sprawled on the velvet sofas or sit with folded legs on the floor. On the side table is unabashedly award statuette of the American Academy, giving the scene a surreal tint. "Just do not ask about Oscar" - furtively tells one of his friends Ayrlend. (It belonged to another diva with a taste for fashion retailers - Elizabeth Taylor). The CEO is sitting with his chin with his hand face, in the center of the group. At 48, Katie Ayrlend still looks just as stunning global grind as the 13 rooms in Sports Illustrated, dedicated swimwear, three of which she sported on the cover (although now it has a more luxuriant hair style). "Thank you," - she says in her soft voice, after hearing the report on progress in social media. "Thank you," - she repeated when one of the participants brainstorm expresses his idea. "Thank you" global grind - is responsible group, is the only word that sounds for the next hour, more often than "I'm sorry" and "please." The name on the shelf If you became famous for his insistence Martha Stewart - best known in America, global grind the seller the right to use his own name - conducts its business global grind in a different way, that's her business. Katie Ayrlend sells more than Stewart - about $ 2 billion in retail, and its condition is also greater. If Martha Stewart embodies the excellence of white Protestant Anglo-Saxon origin, and those who seek to those branded, then Katie Ayrlend power over the American heartland and those who are happy with what was out there. Stamped her taste and her name marked over 15,000 products, few of which correspond to common opinion about it. The model, who starred in bathing suits, sell swimwear. And while many women her name is still associated with a line of clothing retailer Kmart, it has almost no trades clothing. The main success it provides products that are likely to have never graced the names of celebrities: ceiling fans, flooring, mattresses. And above all furniture: tables, side tables, beds, ottomans and bookshelves. As well as small carpets and headboards. And a lot of windows. One of the biggest global grind parts of the empire Katie Ayrlend - is named after her and vinyl windows, which are expected to have good insulation properties global grind and low price. Retailer Window global grind World sells these windows at $ 400 million a year.
All Moms And yet this hodgepodge Kathy Ireland Worldwide there is a common core - is the target audience: moms central U.S. states. Name vibrant supermodel on everyday goods for daily use has some magical effect. "I can see how you empathize moms - wrote one of the fans of the brand on Twitter. - I can not wait your book! "(Ayrlend already published six). Ireland, who has three children and four dogs, it faithfully represents the brand. When I ask for the stand so you do not put a glass on a simple wooden table in her home Ayrlend negative waves. If Stewart can set the table for Thanksgiving, decent pictures in a glossy magazine in Ayrlend dog lying freely on expensive furniture. Elastic brand former model - judging by what I saw, she is ready to release a brand Kathy Ireland and bleed valves, and traps for cockroaches, if he can show that they are useful for busy moms - contributes to the success in the licensing business, which is based only on the volume sales. Called the volume of retail sales of $ 2 billion (for comparison, Martha Stewart sold at retail, according to industry experts, by approximately $ 900 million) corresponds to the wholesale sales of $ 850 million last year, of which Ayrlend received about 6% in royalties. That's global grind $ 50 million revenue Ayrlend with a modest staff of 42 employees. The advantage of licensing business, global grind of course, is that it is not necessary to produce and sell products - most of the money is pure profit, which flows directly into the pockets of photogenic sole owner Kathy Ireland Worldwide.
Restless Katie Actually Kathy Ayrlend entrepreneur has long

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