Monday, March 10, 2014

The average Italian Virtual still like much, but if we do we like more, maybe you could open roads


Already in other posts we have dealt with e-commerce and all the times that we had to compare our country with others, we always found between the taillights (see for example the "European digital behaviourstudy 2013: the and e-commerce ")
In this new study makes the point that the use of e-commerce in the 28 countries of the European Union, the 'Italy continues to maintain its level of backwardness compared not only to the more developed countries (the G8 for instance) , but also in comparison to all the others. The analysis was prepared by the Centre for Studies in MMOne Group and has used data from Eurostat.
The objective of the research is to understand how the European countries take advantage of the online platform for the trade compared to traditional offline channels, both from the business side and from that of the citizens, comparing them with each other. In fact, some indicators have been used to establish a ranking and then aggregate them. If it is given the value 100 to the country that uses the most e-commerce (Denmark) and 0 that uses less than vice versa (Romania), Italy came fourth last with a poor 14.2.
To be more specific in the terms of this ranking, as mentioned, some indicators have been analyzed. For business data considered were the percentage of revenues derived stein mart from e-commerce compared to the total, the percentage of firms that acquire and purchase orders through the computer networks and the percentage of firms receiving orders and sell through its website web
For citizens, the propensity to use the online shopping stein mart has been measured by other variables, such as the use of internet banking, the percentage of those who have made online stein mart purchases in the last year and how they did it on foreign sites, many buy online travel software for PC and video games, and how they sell their goods and services.
To be in a single glance the context of all these variables, I tried to summarize in the table below, bearing in mind the EU average, the value of the first prize and that of our country:
24%
11%
5%
order online travel
As you can see, we are above the European average only thanks to the companies who buy online, stein mart while in all cases we are still far from the most virtuous nation. It 'obvious that there is a problem of cultural background, stein mart both in the business sector than in the social, still reluctant to use the network, and then to buy without touching and by means of electronic money.
The average Italian Virtual still like much, but if we do we like more, maybe you could open roads and new stimuli for an economy reeling (and you'd think the theme of Made in Italy, so much "wanted" online - see "Google on Italy (non) digital" and "My words from the BTO 2013 '), as well as make life easier.
my social menu
2014 (7) March (1) E-commerce, Italy always back. February (2) October (4) 2013 (25) December (4) January (2) March (7) April (5) June (2) February (1) January (4) 2012 (30) December (5) January (6) October (3) January (1) June (2) May (1) January (1) November (3) July (5) November stein mart (3) 2011 (14) December (3) January (4) January (2) March (4) January (1)


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