The results of a study B2C eCommerce named "Consumption 2012 in Italy: offline -2%, +18% online ... but the game is multi-channel" (Source: Osservatori.net, Politecnico di Milano and Netcomm) reported positive data with respect the use of e-commerce sites with a focus on multi-channel, understood as the conjunction of the physical black friday 2012 channel black friday 2012 and online (for example, the practice of reserve online and collect in store).
There are three main factors that would favor the sector: - the crisis. Many users have been forced to look more carefully, deals online - the number of smartphone users (30 million). Access to the internet is easy and possible at any time of the day, - applied to objects online deals with discounts and coupons.
The rows of the web shopper rinfoltiscono (33%, 12 million) thanks to a growing online offer in terms of quality and quantity, by clothing retailers (12 companies have started an online store in 2012: Benetton, Diadora, Intimissimi and others such as Bata, Decathlon, Zara etc ...) and other computer and electronic equipment. Another data examined concerns the mobile commerce and social commerce. The first recorded growth triple in 2012 (EUR 180 million), the second has not yet achieved significant sales volumes. Only 3% of the online shop allows you to purchase on social networks (Facebook is the most used, followed by Twitter, YouTube, Google+, Pinterest). The mobile commerce, despite the spread of Android, a business black friday 2012 is supported black friday 2012 by more than three quarters of the total value of sales from Apple's iOS. It is the focal point, as mentioned above, the multi-channel, many eCommerce merchant interpret as multichannel support, from 'infocommerce (which are provided online information to help you buy offline) all'infostore (dispensing information at the store in support of 'online purchase), dall'Instore black friday 2012 support (online black friday 2012 or assistance with delivery made at point of sale) to the Book / choose and withdraw (retreat with online booking and payment at point of sale).
And just in terms of multi-channel ranks Yeppon, a hi-tech commerce. The idea is, in fact, to create different points of withdrawal (in the most sensitive areas of the territory), black friday 2012 Yeppoint, to ensure full coverage and a delivery system black friday 2012 of "hybrid". At present there is only one Yeppoint, at the headquarters Yeppon in Nova Milanese (Via Saragat, 4), here you can pay at the time of withdrawal. Soon there will be other Yeppon Point spread to Italy. The withdrawal, as well as on-site, can be done at one of the 1,200 Point TNT (TNT is the trusted courier), through the website, you can see what is closest black friday 2012 to you. Born from the union of "Yepp", slang for Yes, and "On," Online, the basis for Yeppon appear rather optimistic given that, in a few months, black friday 2012 the site has gained a great success.
The advantages of Yeppon compared to other e-commerce. A brief analysis of the pluses of this new competitor e-commerce: - Yeppon the site has a high level of usability (in just 3 steps you move from the home page at checkout) - the registered user can see the history of orders, directly follow the shipment tracking, manage your shipping addresses speeding up the introduction of new orders, quick access to after-sales service, receive offers of products, - the site's members can review and comment on the products in the catalog - the pricing black friday 2012 is determined automatically with proprietary algorithm given by some variable, cost, and availability in the first place;-passes the goods to the customer at the warehouses Yeppon only for a few hours, the shipment may be carried out in drop shipment;-catalog is well organized ( category, subcategory and brand), the images are high-resolution, zoomable, for a more detailed view, some products, especially technological ones, are accompanied by videopresenter;-Another strong point is the CRM. In addition to e-mail and phone, there is a Live-Chat service by which Yeppon handles all requests for assistance during the evening hours, weekends and public holidays. A quick and effective management has for result a high customer satisfaction and customer loyalty. In short, an e-commerce to hold monitored not only for attractive offers, but also for its innovative business model.
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