At the second workshop of the project has been talked about Craftsman Value of E-commerce in a crowded room and an audience of craft enterprises extremely careful. The evening was moderated by Peter De Luca - Venice daylight savings International University - featured speeches by Laura Di Benedetto (Make Tank), Alessandra Geminati (Etsy Team Italy), Dario Loison (Loison) and Giorgio Blown (Marketingarena)
Many of the themes and ideas that emerged during the two-hour workshop daylight savings 3 but definitely deserve to be highlighted: - talk about e-commerce is to talk about internationalization, all the testimony showed daylight savings how to open a commercial presence on the Internet represents an early and successful form of internationalization which allows the company to deal with customers and artisan markets seizing several opportunities significant also from the commercial point of view - those who sell online, not only creates a window with its own products, but must accept the challenge to open up to a mode of interaction and continuous daylight savings comparison (pre and post sales) - and often unpredictable daylight savings - with their potential customers and clients, an essential investment that requires first of all a change of mindset and approach - there is a solution that works for all, there are models and different ways to practice e-commerce, the presence of international portals (like etsy or Make Tank) to the creation of its own website, the catalog static interaction online to sell custom products, each company must find and try your own solution by combining and enhancing the features of your product with the characteristics of the different alternatives available.
The workshop which will start in January as part of the project value will own 10 Craftsman artisan companies of Vicenza to investigate, daylight savings discuss and practice e-commerce and interactive through a process operating on the following topics: - The web strategy for the craftsman tomorrow - Web site or e-commerce platform? - Planning the Online Store - The optimization daylight savings of the purchasing process - Managing the post acquisition - positioning on search engines - Social networks at the service of business - the performance marketing to promote their business
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